A pioneering VIP programme, Journeys brings together the thriving contemporary African art scene, cultural immersion and luxury travel for a world class experience. The journey begins with a VIP preview of FNB Art Joburg, Africa’s leading and longest running contemporary art fair, before unfolding into curated experiences of the contemporary culture ecosystem as it extends throughout South Africa.

7+ days of cultural immersion in Africa
04 — 10.09.25

Embark on a once in a lifetime journey into Africa through a guided cultural immersion of the South African cultural ecosystem.

Journeys is an international VIP programme providing guests privileged access to the cultural ecosystem in sub-Saharan Africa, offering a unique experience of the continent through art and cultural spaces.

An immersive 7-day journey; guests will experience an African immersion that puts them in touch with the leaders of the continent’s cultural landscape. Together with industry leaders in luxury travel & accommodation the Journeys programme brings Africa to the world, as it should be seen.